#SlowYourRoll campaign shining a light on safe driving

He adds that since the campaign was started, in addition to raising awareness, it has “been able to raise almost $40,000 for charities that work with local schools.”

Funds raised from the sale of signs, decals and other merchandise support the Charles McIntyre Fund, which assists children through YMCA programs.

DiPasquale notes the signs are “a reminder to slow down, pay attention and bring more awareness to your driving and just your everyday life because unfortunately, many have lost their life due to an accident that likely could have been avoided.”

People in the community looking to put up a sign on their property can obtain one via the #SlowYourRoll Facebook page, or at the campaign website.

Chris DiPasquale talks about the impacts of speeding.

DiPasquale says the initiative is expanding to include other communities in southern Alberta, noting team members recently held an event in Claresholm.

(Slow Your Roll on Facebook)

He hopes businesses can get involved, too.

“What we’re looking for right now is if any companies want to donate signs, and how that works is, we can put a company’s logo on the sign and say, ‘provided by’. We actually have [a] goal in mind, [which] is to provide signs to communities for free by virtue of support from local organizations.”

DiPasquale says the Lethbridge Police Service (LPS) is involved with the campaign for 2024.

He notes signs will be in place alongside photo radar vehicles, in another effort to encourage motorists to slow down.

(Slow Your Roll on Facebook)

“We’re urging all drivers to slow down and always pay attention to the road,” says LPS Sergeant Danny Lomness with the Traffic Response Unit.

“In Alberta, nearly one in four fatal collisions involves drivers traveling at excessive speeds. By slowing down, the extra few seconds it takes to get to your destination could mean the difference between life and death.”

DiPasquale adds that on April 13, the YMCA in Lethbridge will be lit up in green in honour of the campaign’s inspiration, Charles McIntyre.

“If you have a green lightbulb and want to put it out on your outdoor lights for the evening, please do so in the memory of Charles,” he says.

RECOGNITION

DiPasquale has been recognized for his work with the #SlowYourRoll campaign.

He is a nominee for the Canadian Realtors Care 2024 Award, presented by Realtor.ca, for his work in the community. A full list of the nominees is available through the Realtors Care website.

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by Justin Goulet

#SlowYourRoll campaign shining a light on safe driving

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