Ultra low-cost airline battle heats up as Canada Jetlines prepares to launch
MONTREAL — The ultra low-cost airline battle is heating up as fledgling airline Canada Jetlines prepares to take on WestJet’s efforts to regain its mantle as the country’s low-cost leader.
The upstart airline’s chief executive told an investor conference Tuesday that WestJet’s discount brand Swoop won’t be able to match its low costs, which will allow prices to average at less than $100.
“This country needs low fares. No doubt about it,” Stan Ganek told the Scotiabank transportation and aerospace conference.
But he said WestJet’s creation of a Swoop division just won’t cut it.