By The Canadian Press

Air Miles walks back from plans that would have seen collectors lose points

Dec 1, 2016 | 2:07 PM

TORONTO – The Air Miles loyalty points program says it is cancelling plans to implement an expiry policy and collectors won’t lose their miles at the end of this year.

Air Miles collectors would have seen miles they haven’t claimed within five years expire on Dec. 31 this year.

But LoyaltyOne, the company that runs Air Miles, says it decided to change its position due to uncertainty with provincial governments proposing or considering legislation to prevent the expiry of rewards points.

In Ontario, a private member’s bill sought to make it illegal for companies to allow points to expire only due to the passage of time.

LoyaltyOne said in a statement it believes cancelling the policy will lead to governments and industry members having more meaningful conversations that can help such loyalty programs remain viable across Canada.

What's Happening in Lethbridge this weekend: April 26, 2024

8h ago

Week-in-review: Federal Budget, water agreements and success for tourism industry

Apr 20, 2024

What's Happening in Lethbridge this weekend: April 19, 2024

Apr 19, 2024

The Air Miles reward program launched in 1992 and has more than 11 million active collector accounts.