Anything goes in digital advertising, even MacDonald’s four-hour McWrap video
TORONTO — In the ever-changing landscape of advertising, anything goes — even a seemingly never-ending video of a breakfast sandwich being prepared.
Earlier this week MacDonald’s posted a four-hour video on YouTube featuring continuous loops of bacon frying, tomatoes being sliced, lettuce drying and other types of food preparation — all designed to draw eyeballs to its new “Zesty BLT More-Ning McWrap.”
The fast food giant doesn’t really expect consumers to watch all four hours of the content, but it does hope you’ll do a double-take and possibly have a good laugh.
With people spending more time online and being inundated with all types of content, MacDonald’s says it’s focusing more of its marketing efforts on developing unconventional digital advertisements that will resonate with the right target — in this case, millennials.