In the Field – Everything from Grain to Milk — and Cricket protein!
LETHBRIDGE – Country 95-5 makes sure our agricultural reporting on In the Field covers everything food related. So, it should come as no surprise that the program would zero-in on a new type of protein. It is not in the same category as beef, pork or poultry. You could say it is in the entomology line.
A kick-starter campaign has been launched for a Canadian cricket protein company to expand its line of products.
Vancouver-based Coast Protein is hoping to raise 20-thousand dollars from now until the end of the month to help streamline production, improve packaging, and add cricket protein powders to its list of products.
The two-year-old company’s biggest seller is a protein bar which is available in two flavours.
Marketing Director Chris Baird says the goal of the campaign is to not only increase production, but to also educate people on the health benefits of his sustainable protein source. He notes crickets contain more calcium than milk and more iron than spinach, making them ideal as protein powder for shakes and smoothies.
Federal Budget and agriculture: