By Dori Modney (@Dori_Modney on Twitter)

Verified Beef Production Plus launches interactive website

Apr 3, 2017 | 3:53 PM

LETHBRIDGE –  A new website was launched by the Verified Beef Production Plus (VBP+) program on March 28th and is designed to be a one-stop resource for everything related to Verified Beef Production.
 
The site includes information for both consumers and retailers relating to animal care, biosecurity and environmental stewardship.
 
There are also tools to help registered operations improve their marketing programs.
 
 Under the ‘Registered Producers’ section, there is an Auction Market Cattle Sales Listing service, which lists cattle auction sale date(s), auction market sites, the number of head on offer on sale day and cattle descriptions. 
 
As an on-line resource, verifiedbeefproductionplus.ca has a responsive design feature and offers an opportunity for feedback.
 
The site includes a ‘credited’ photo gallery where visitors can view images submitted by VBP+ Registered operations for the purposes of showcasing their farm, ranch, feedlot, cattle, family and more. 
 
 According to a news release, the Beef Cattle Research Council operates VBP+, with funds to develop and deliver VBP+ provided through the Canadian Beef Cattle Check-off and the AgriMarketing Program under Growing Forward 2, a federal, provincial, territorial initiative.

Those who have questions can contact Tracy Herbert at   herbertt@beefresearch.ca  or call 306-850-5026.

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