By The Canadian Press

Alberta spending millions on ads to promote Trans Mountain oil pipeline expansion

Jan 18, 2019 | 5:48 AM

EDMONTON —  The Alberta government is spending $23.4 million to convince Canadians why a major oil pipeline project is needed.

The marketing campaign, Keep Canada Working, is aimed at getting people to support the Trans Mountain pipeline expansion.

The project would triple the amount of oil that flows from Alberta to the B.C. coast for export and increase its value.

The message is that Trans Mountain would boost Canada’s economy and support jobs across the country.

The money is for television, radio, newspaper, internet and billboard ads andl Notley says the campaign is money well spent.

What's Happening in Lethbridge this weekend: April 26, 2024

2h ago

Week-in-review: Federal Budget, water agreements and success for tourism industry

Apr 20, 2024

What's Happening in Lethbridge this weekend: April 19, 2024

Apr 19, 2024

Also, on Thursday (Jan 17), Notley told an Industrial Heartland Association event in Edmonton that Alberta has never been afraid to go it alone and that it’s time to dramatically accelerate energy diversification in Alberta.

Notley has been frustrated with the federal government’s efforts to get the TransCanada pipeline expansion built and used a campaign style speech to talk up her energy strategy that includes refining more oil and processing more natural gas in the province.

She says voters will face a clear choice in the provincial election this year.